Soccer Express
Meta Ads Dashboard · July 2026
Overview
Total Spend
$10,933.81
CAD
Revenue
$8,371.70
CAD
ROAS
0.77x
Return on Ad Spend
Purchases
38
Total Conversions
Reach
730,785
Unique Users
Impressions
1,122,973
Ad Views
Clicks
34,831
Total Engagement
CTR
3.10%
Click-Through Rate
CPC
$0.31
Cost Per Click
CPP
$287.73
Cost Per Purchase
AOV
$220.31
Average Order Value
Campaigns
5
Active Campaigns
Conversion Funnel
Impressions
1,122,973
100%
Clicks
34,831
3.10%
Purchases
38
0.003%
Revenue
$8,372
0.77x ROI
Daily Spend vs Revenue
Daily ROAS Trend
Campaigns & Ad Creatives
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| EK_adidas_Main_Pack3 | $3,997.64 | 395,681 | 4,633 | 1.17% | 14 | $3,954.14 | 0.99x | $0.86 | $285.55 |
| EK_General_Awarness_Largest_Collection_4th_March_2026 | $3,236.21 | 334,850 | 10,459 | 3.12% | 7 | $1,533.03 | 0.47x | $0.31 | $462.32 |
| EK_adidas_worldcup_jerseys-apparel_Jun26 | $1,987.88 | 203,884 | 13,677 | 6.71% | 7 | $923.17 | 0.46x | $0.15 | $283.98 |
| EK_Largest_Footwear_Collection_Campaign_15Aug2025 | $925.67 | 97,568 | 2,836 | 2.91% | 8 | $1,488.03 | 1.61x | $0.33 | $115.71 |
| EK_Canada_Carousel_Jun26 | $786.41 | 90,990 | 3,226 | 3.55% | 2 | $473.33 | 0.60x | $0.24 | $393.21 |
Ad Set Performance
| Ad Set | Campaign | Spend | Clicks | Purchases | Revenue | ROAS | Action |
|---|---|---|---|---|---|---|---|
| Main_pack3 (-Jul15) | EK_adidas_Main_Pack3 | $998.72 | 1,511 | 7 | $2,517.51 | 2.52x | Scale |
| Bargain_Boot_Rack_Ad set _16Sept_2025 | EK_Largest_Footwear_Collection_Campaign_15Aug2025 | $925.67 | 2,836 | 8 | $1,488.03 | 1.61x | Scale |
| EK_General_Awarness_Largest_Collection_Ball_4th_March_2026 | General Awareness | $1,081.42 | 3,562 | 3 | $1,028.16 | 0.95x | Monitor |
| Canada_Carousel_WC | EK_Canada_Carousel_Jun26 | $786.41 | 3,226 | 2 | $473.33 | 0.60x | Optimize |
| Main_pack3 (Jul15+) | EK_adidas_Main_Pack3 | $2,998.92 | 3,122 | 7 | $1,436.63 | 0.48x | Optimize |
| adidas_jerseys | EK_adidas_worldcup_jerseys-apparel_Jun26 | $1,987.88 | 13,677 | 7 | $923.17 | 0.46x | Optimize |
| EK_General_Awarness_Largest_Collection_Footwear_4th_March_2026 | General Awareness | $1,078.64 | 4,549 | 3 | $256.50 | 0.24x | Pause |
| EK_General_Awarness_Largest_Collection_Fanwear_4th_March_2026 – Copy | General Awareness | $1,076.15 | 2,348 | 1 | $248.37 | 0.23x | Pause |
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|
| 55–64 | $690.93 | 2,046 | 3.00% | 4 | $1,988.22 | 2.88x | $172.73 |
| 65+ | $422.08 | 1,601 | 3.92% | 4 | $834.94 | 1.98x | $105.52 |
| 45–54 | $3,007.59 | 8,270 | 2.95% | 13 | $3,244.85 | 1.08x | $231.35 |
| 25–34 | $2,348.37 | 8,514 | 3.27% | 7 | $1,256.08 | 0.53x | $335.48 |
| 35–44 | $3,538.50 | 11,105 | 3.10% | 7 | $886.33 | 0.25x | $505.50 |
| 18–24 | $923.07 | 3,276 | 2.84% | 3 | $161.28 | 0.17x | $307.69 |
| Unknown | $3.27 | 19 | 6.88% | 0 | $0.00 | 0.00x | — |
Performance by Gender
| Gender | Spend | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|
| Male | $7,475.53 | 27 | $6,107.34 | 0.82x | $276.87 |
| Female | $3,260.30 | 11 | $2,264.36 | 0.69x | $296.39 |
| Unknown | $197.98 | 0 | $0.00 | 0.00x | — |
Placements & Platforms
Platform Performance
| Platform | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| $5,623.97 | 644,025 | 18,700 | 2.90% | 19 | $3,716.76 | 0.66x | $0.30 | $295.99 | |
| $5,259.08 | 469,569 | 15,678 | 3.34% | 17 | $4,444.94 | 0.85x | $0.34 | $309.36 | |
| Threads | $31.39 | 6,885 | 352 | 5.11% | 2 | $210.00 | 6.69x | $0.09 | $15.70 |
| Audience Network | $16.82 | 2,176 | 94 | 4.32% | 0 | $0.00 | 0.00x | $0.18 | — |
| Other (Messenger, Unknown) | $2.55 | 318 | 7 | 2.22% | 0 | $0.00 | 0.00x | $0.36 | — |
Placement Performance
| Placement | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC |
|---|---|---|---|---|---|---|---|---|
| Feed | $6,773.06 | 611,245 | 22,008 | 3.60% | 27 | $5,158.11 | 0.76x | $0.31 |
| Instagram Reels | $1,029.17 | 107,829 | 3,052 | 2.83% | 4 | $1,988.22 | 1.93x | $0.34 |
| Instagram Stories | $1,626.85 | 132,429 | 5,023 | 3.79% | 1 | $196.00 | 0.12x | $0.32 |
| Facebook Reels | $608.71 | 76,545 | 2,232 | 2.92% | 0 | $0.00 | 0.00x | $0.27 |
| Ads on Facebook Reels | $254.47 | 85,145 | 289 | 0.34% | 3 | $729.35 | 2.87x | $0.88 |
| Facebook Stories | $239.12 | 11,834 | 202 | 1.71% | 0 | $0.00 | 0.00x | $1.18 |
| Other placements (12 combined) | $402.43 | 97,946 | 2,025 | 2.07% | 3 | $300.02 | 0.75x | $0.20 |
Device Breakdown
| Device | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| iPhone | $7,581.13 | 797,840 | 23,918 | 3.00% | 31 | $7,144.58 | 0.94x |
| Android Smartphone | $2,896.94 | 280,264 | 9,617 | 3.43% | 5 | $927.15 | 0.32x |
| Desktop | $322.88 | 30,974 | 806 | 2.60% | 2 | $299.97 | 0.93x |
| iPad | $118.66 | 12,117 | 439 | 3.62% | 0 | $0.00 | 0.00x |
| Other (Android Tablet, iPod, Other) | $14.20 | 1,778 | 51 | 2.87% | 0 | $0.00 | 0.00x |
Regional Performance
Performance by Region
| Region | Spend | Impressions | Clicks | CTR | Performance |
|---|---|---|---|---|---|
| British Columbia | $4,640.89 | 455,226 | 13,462 | 2.96% | Improved CTR |
| Ontario | $3,525.80 | 374,126 | 12,586 | 3.36% | Strongest Engagement |
| Quebec | $1,311.49 | 123,602 | 3,818 | 3.09% | Efficient |
| Alberta | $850.63 | 91,787 | 2,985 | 3.25% | Efficient |
| Saskatchewan | $156.78 | 20,033 | 516 | 2.58% | Minimal |
| Manitoba | $146.37 | 18,492 | 495 | 2.68% | Minimal |
| Nova Scotia | $123.67 | 15,538 | 381 | 2.45% | Minimal |
| New Brunswick | $83.01 | 11,029 | 301 | 2.73% | Minimal |
| Newfoundland and Labrador | $52.99 | 8,176 | 165 | 2.02% | Minimal |
| Prince Edward Island | $24.83 | 2,812 | 84 | 2.99% | Minimal |
| Yukon | $8.09 | 866 | 20 | 2.31% | Minimal |
| Northwest Territories | $6.15 | 788 | 15 | 1.90% | Minimal |
| Nunavut | $2.62 | 462 | 3 | 0.65% | Minimal |
| Unknown | $0.36 | 36 | 0 | 0.00% | Minimal |
Spend by Region (Top 8)
Monthly Report
📈 July Performance Summary
- Profitability: July delivered 0.77x ROAS ($8,371.70 revenue on $10,933.81 spend) — a strong recovery from June's 0.53x, though still short of breakeven.
- Conversion Volume: 38 purchases, flat vs. June, but at a much lower cost per purchase ($287.73 vs. $498.22).
- Reach & Engagement: 730,785 reach and 1,122,973 impressions (down from June's inflated 3.4M) generated 34,831 clicks for a 3.10% CTR, up sharply from 0.84%.
🎯 What Changed
- June's two worst campaigns (adidas_worldcup_boots, adidas_rewards) were retired and replaced by EK_adidas_Main_Pack3, which is running near breakeven at 0.99x.
- British Columbia's CTR problem from June has resolved — now 2.96%, up from 0.46%.
- Older age groups (55–64, 65+) swung from underperformers in June to the month's best segments.
🚀 Recommended Actions
- Investigate the Main_pack3 (Jul15+) ad set change — the pre-Jul-15 version ran at 2.52x ROAS vs. 0.48x after the swap.
- Shift budget from General Awareness Footwear/Fanwear ad sets (0.23–0.24x) toward the Ball ad set and Bargain Boot Rack.
- Test incremental spend on Threads and Ads on Facebook Reels — both small but highly efficient this month.
- Pause or rework Instagram Stories — third-largest placement spend at a 0.12x ROAS.